Apple, Amazon, and Microsoft: Crypto’s Trillion-Dollar Shake-Up

In a groundbreaking series of developments, three of the biggest tech giants — Apple, Amazon, and Microsoft — are making bold moves into the crypto world, signaling the start of a new era for digital assets.

Apple Joins Forces with Coinbase

Apple has taken its first major step into cryptocurrency by partnering with Coinbase. The collaboration allows Apple Pay users to seamlessly purchase crypto, bridging the gap between traditional finance and digital assets. While the feature currently supports fiat-to-crypto transactions and not direct crypto payments, it hints at bigger ambitions for Apple in the blockchain space.

Amazon Rumored to Buy $250M in Bitcoin

Amazon is reportedly considering a $250 million Bitcoin purchase by the end of 2024, coinciding with new FASB (Financial Accounting Standards Board) rules that simplify crypto accounting for corporations.

Amazon’s crypto interest isn’t new; the company previously acquired blockchain-related domains like AmazonEthereum.org. If the rumored Bitcoin purchase comes to fruition, Amazon could become the first FAANG company to publicly hold Bitcoin on its balance sheet, shaking up the corporate adoption narrative.

Microsoft Pushed Toward a $5 Trillion Bitcoin Strategy

Meanwhile, Michael Saylor, Executive Chairman of MicroStrategy, has made a bold pitch to Microsoft: convert its cash flow, dividends, and buybacks into Bitcoin. According to Saylor, this strategy could boost Microsoft’s market cap by $5 trillion, propelling it past Apple and Nvidia as the world’s most valuable company.

With Bitcoin ETFs gaining traction and institutional adoption accelerating, Saylor’s proposal comes at a time when public sentiment around crypto is highly favorable.

Why It Matters

1. Institutional Momentum
   Apple, Amazon, and Microsoft stepping into crypto will likely encourage smaller tech companies and competitors to follow suit.
2. Bitcoin Price Surge?
   With trillion-dollar companies exploring crypto adoption, Bitcoin and altcoins could experience explosive growth, driven by institutional demand.
3. Strategic Timing
   Favorable FASB rules and a growing pro-crypto political landscape make this the perfect time for corporations to jump into the crypto market.

The Big Question: Will this trio of tech giants lead a full-scale corporate crypto revolution, pushing Bitcoin beyond its all-time highs? The coming months could redefine the future of finance.

Apple, Amazon, and Microsoft: Crypto’s Trillion-Dollar Shake-Up was originally published in The Capital on Medium, where people are continuing the conversation by highlighting and responding to this story.