BeInCrypto Targets Denmark, Norway, Sweden, and Finland as 4.6 Million Nordics Will Own Crypto

BeInCrypto has launched four new domains to cater to Denmark, Finland, Norway, and Sweden. This reflects the media company’s commitment to the growing Nordic cryptocurrency market. 

Predictions indicate that 4.6 million adults in the Nordics will own cryptocurrencies by 2034, making this expansion a significant investment in these countries.

BeInCrypto’s Expansion Targets 4.6 Million Nordics

The new domains — BeInCrypto Sweden, BeInCrypto Finland, BeInCrypto Norway, and BeInCrypto Denmark — aim to provide localized news, analysis, and insights tailored to the unique needs of each country’s crypto market.

Currently, 1.5 million people in the Nordics, accounting for 7% of the adult population, own cryptocurrency. Sweden leads with 550,000 crypto owners, followed by Norway with 395,000, Denmark with 300,000, and Finland also with 300,000. 

This surge in crypto adoption was fueled by the COVID-19 pandemic. Indeed, two-thirds of all Nordic crypto investors made their first purchase after 2020.

“The largest gains have been made by the people who entered early. Interestingly, we see that 9% bought crypto prior to 2016. In numbers, this means that 140,000 people in the Nordics bought crypto in 2015 or earlier,” researchers at K33 Research and EY wrote. 

Nordic Crypto Owners. Source: K33 Research, EY 

Moreover, demographic insights reveal that over 70% of Nordic crypto owners are under 40 years old. Among adults aged 18-29, 15% own cryptocurrency, while 14% of those aged 30-40 do the same. 

In contrast, only 2% of adults aged 50 or older hold crypto assets, highlighting the younger generation’s inclination towards emerging financial technologies.

The gender gap is also significant, with men three times more likely to own cryptocurrency than women. Currently, 11% of Nordic men own crypto, compared to just 3% of women. This mirrors broader investment patterns, such as in the United States, where men generally exhibit higher investment rates across various asset classes.

“Men are still much more likely than women to hold crypto. However, there was a significant jump in the crypto ownership rate among women in the past year. This rise could result from the increasing visibility of women covering blockchain developments,” analysts at Security.org wrote. 

Educational and economic backgrounds also contribute to the gender gap. Individuals with higher education levels and incomes are more likely to invest in cryptocurrencies. Urban areas, particularly larger cities, have higher concentrations of crypto owners, while rural regions see fewer investors.

Crypto Owners Gender Gap. Source: K33 Research, EY 

Looking ahead, 22% of Nordic adults believe they will buy cryptocurrency within the next decade. If these projections hold true, the number of crypto owners in the Nordics could reach 4.6 million by 2034. 

BeInCrypto’s new domains — BeInCrypto Sweden, BeInCrypto Finland, BeInCrypto Norway, and BeInCrypto Denmark — position the company at the forefront of this trend, offering comprehensive coverage and support for the expanding Nordic crypto community. By providing localized content and insights, BeInCrypto aims to empower and educate Nordic investors, helping them navigate the industry.

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