Binance, Nubank, Coinbase, and Revolut launch new onchain products

The line between your brokerage account and your crypto wallet is getting thinner by the month. Binance, Coinbase, Revolut, and Nubank have all made moves to bring new onchain products to market, each taking a slightly different approach to the same underlying bet: that financial products work better when they live on a blockchain.

The most aggressive push has come from tokenized equities. Binance launched its bStocks product in June 2026 on the BNB Chain, offering 1:1 backed representations of US stocks to eligible non-US users. Coinbase followed in August 2026 with its own tokenized stocks on the Base chain. Both platforms are essentially letting people trade shares of companies like Nvidia and Tesla without ever touching a traditional brokerage.

The numbers so far

Binance’s bStocks crossed $100 million in assets under management within just 15 days of launch. Cumulative trading volume hit $458 million shortly after.

Coinbase’s tokenized stocks generated $227.7 million in DEX volume during the first 30 days. The initial lineup featured Nvidia, Meta, and Apple, with Amazon and Microsoft added later. Coinbase’s version comes with a notable twist: holders can potentially receive dividends and exercise voting rights, making the tokens feel less like synthetic derivatives and more like actual ownership.

Binance expanded its own roster in September 2026, adding Salesforce to the bStocks lineup.

Zooming out, the broader tokenized equities market tells an even bigger story. Transfer volumes surged 415% within a 30-day period, reaching $29.5 billion.

Beyond stocks: Revolut and Nubank take different paths

Revolut partnered with Trust Wallet back in December 2025 to enable instant crypto purchases directly to self-custodial wallets for EU users. Most fintech apps that offer crypto keep it locked inside their own ecosystem, making it difficult for users to move assets to wallets they actually control. Revolut’s integration with Trust Wallet flips that model. Users buy crypto through Revolut’s interface and receive it in a self-custodial wallet, meaning they hold their own keys.

Nubank served as a design partner for Stripe’s Tempo stablecoin settlement layer, positioning itself within the infrastructure powering onchain payments rather than launching a consumer-facing tokenized product of its own.

Each company is essentially picking a different layer of the stack to compete on. Binance and Coinbase are going after the trading layer. Revolut is focused on the on-ramp. Nubank is betting on settlement infrastructure.

What this means for the market

Tokenized equities allow trading outside traditional market hours and give global investors, particularly those in countries with limited access to US markets, new ways to participate.

Both platforms have restricted their tokenized equity products to non-US users, a clear nod to the complexity of offering securities-like products to American investors.

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