1 hour ago
20
Bitget just wrote a check that most companies would still be debating in committee. The cryptocurrency exchange announced on June 10 that it purchased enterprise access to Anthropic’s Claude AI for every single one of its 2,167 employees, at a cost of $200 per person per month.
That works out to roughly $433,400 per month, or about $5.2 million annualized, all to make sure nobody at the company is stuck Googling things the old-fashioned way.
Why Bitget went all-in on Claude
CEO Gracy Chen framed the decision not as a top-down mandate but as a response to something the company was already seeing on the ground. Employees who were effectively using AI tools were demonstrably more productive, and leadership decided the gap between those who had access and those who didn’t was a problem worth solving with money.
Chen, who has led Bitget since May 2024 and oversees a platform with more than 120 million users globally, emphasized the importance of equipping every team member with advanced AI resources. The goal, in her framing, is to prevent anyone from falling behind in an environment that rewards speed.
This isn’t Bitget’s first foray into AI integration either. The exchange had previously incorporated multiple large language models, including Claude, into products like GetAgent. The enterprise-wide rollout represents a shift from selective product integration to universal workforce adoption.
The timing is also worth noting. Anthropic publicly released Claude Fable 5 on June 9, just one day before Bitget’s announcement. Whether that’s coincidence or coordinated strategy, the effect is the same: Bitget’s workforce gets access to one of the newest and most capable AI models on the market right as it launches.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
English (US) ·