Breaking: MicroStrategy Rebrands as ‘Strategy’

The post Breaking: MicroStrategy Rebrands as ‘Strategy’ appeared first on Coinpedia Fintech News

In a boldest embrace of Bitcoin, Microstrategy, primarily known for being one of the largest corporate holders of Bitcoin and a software company has revealed its new name and logo. 

The firm is now doing business as Strategy. Strategy is the world’s first and largest Bitcoin Treasury Company, the largest independent, publicly traded business intelligence company, and a Nasdaq 100 stock.  The press release noted that this brand simplification is a natural evolution of the company, reflecting its focus and broad appeal. 

The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. Besides, the brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.