3 hours ago
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MicroStrategy has officially rebranded, with the software company unveiling its new name and logo. Interestingly, the company’s new logo features the Bitcoin logo, a move that reaffirms its commitment to its BTC strategy.
MicroStrategy Is Now ‘Strategy’
In a press release, the software and Bitcoin Treasury company announced that it is now doing business as ‘Strategy.’ It added that Strategy is the world’s first and largest Bitcoin Treasury company, the largest independent, publicly traded business intelligence company, and a Nasdaq 100 stock.
MicroStrategy further stated in the press release that this brand simplification is a natural evolution of the company, reflecting its focus and broad appeal. As part of the rebrand, the company also unveiled its new logo, which includes a stylized “B,” which it explained signifies its Bitcoin strategy and its unique position as a Bitcoin Treasury company.
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