Crypto Portfolio Allocation: The 70/30 Rule for Success

Want to build a smart crypto portfolio? Learn how the 70/30 rule helps balance risk and reward, so you can invest confidently in Bitcoin, altcoins, and beyond!

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Let’s be real — crypto is exciting. One day, you’re up 50% on a random altcoin, and the next, you’re questioning your life choices as the market nosedives. If you’ve ever felt that rollercoaster of emotions, you’re not alone.

That’s exactly why you need a strategy — not just vibes. Enter the 70/30 rule — a simple yet effective way to structure your crypto portfolio so you’re not just throwing money at hype coins and hoping for the best.

In this guide, I’ll break down how this allocation works, why it makes sense, and how you can tweak it to fit your risk appetite. Because let’s be honest — everyone wants those moonshots, but nobody wants to end up broke.

• 70% of your portfolio goes into “blue-chip” cryptos (Bitcoin, Ethereum, and other established assets).
• 30% is for riskier bets — altcoins, new projects, and maybe even meme coins if you’re feeling lucky.