DC and Candy Digital to Debut Their ‘Catwoman: The Legacy Cowl’ NFT at SDCC 2024

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DC and Candy Digital recently announced the launch of their physical-digital NFT comic, “Catwoman: The Legacy Cowl.” The collection will make its debut at San Diego Comic-Con 2024.

This unique venture combines traditional comic book storytelling with modern blockchain technology, offering fans a revolutionary way to engage with the DC Universe.

Candy Digital Aims to Connect Fans with Creators

This edition is a continuation of the “Batman: The Legacy Cowl” series. It will be available at the DC Booth at San Diego Comic-Con starting July 25, 2024, while supplies last. Fans who cannot attend the event in person can purchase the digital-only edition on the Candy Digital platform.

Cavan Scott authored the story, featuring Catwoman battling a new supervillain called the Legacy Cowl. The creation involved input from DC fans. Meanwhile, Jonboy Meyers and Fico Ossio provided the cover and interior art.

Caitlin Burns, Director of Story at Candy Digital, shared insights into the project in a recent interview with BeInCrypto. She emphasized that their DC programs on Candy allow fans to work with artists and writers to contribute to new comics and in-world experiences.

“When fan communities get to directly influence the storyline, like the Bat Cowl holders do with Batman’s storyline, and now Legacy Cowl holders have for our current experiences—creates a unique connection between audience and creators. There’s a deeper emotional investment from participating in the creation of a story,” she explained.

In addition to the physical-digital comic, Candy Digital is launching a new Legacy Cowls digital collectible experience. Following the sell-out success of the 4,000-edition Legacy Cowls Base 1 Collection in March, the Base 2 editions will be available starting July 23. These collectibles allow fans to unlock exclusive San Diego Comic-Con items and participate in immersive, augmented reality (AR) experiences.

Brands have used NFTs as a way to engage with their customers. A February report by NFTGo revealed that brands release exclusive NFT collections that combine digital and physical ownership, focusing on providing real-world utility and exclusivity.

Common utilities offered include access to discounts, exclusive products, VIP events, and metaverse spaces. Financial value, driven by scarcity and collectibility, is also a significant factor.

Despite these trends, the NFT market has witnessed a downturn in terms of sales volume. Data from CryptoSlam shows that the NFT monthly sales volume has decreased since December 2023 from $1.77 billion to $450.89 million as of June 2024.

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