Esports prize pools keep growing, but crypto’s role in competitive gaming remains a question mark

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The XSE Pro League Guangzhou 2026, a $1 million Counter-Strike 2 LAN tournament running July 1 through July 12 in Guangzhou, China, just saw South American squad 9z punch their ticket to the playoffs by defeating regional rival MIBR.

What happened in Guangzhou

Both 9z and MIBR entered their Swiss stage bout sitting at 2-2, meaning it was a do-or-die elimination game. The winner advances to the single-elimination playoffs scheduled for July 9 through July 12. The loser goes home.

9z took the series, securing their spot among the final contenders at an event featuring 16 teams. The roster joins heavyweights like FaZe and NIP in the playoff bracket.

Organized by Xinsai Esports, the tournament splits its $1 million prize pool evenly between players and clubs, with $500K allocated to each pool. First place takes home $200K plus an additional club share.

Reports of malware found on player PCs and delays caused by blackouts have marred what’s otherwise been a marquee event.

The esports-crypto divorce that nobody talks about

Rewind to 2021 and 2022, and you couldn’t watch a CS:GO major without tripping over a crypto exchange sponsorship. FTX plastered its logo across TSM’s jersey. Crypto.com signed deals with multiple esports organizations. Coinbase, BitDAO, and a parade of DeFi protocols were throwing money at tournament naming rights.

Then FTX collapsed. The broader crypto winter froze marketing budgets. And esports organizations, many of which were already bleeding cash, found themselves scrambling to replace sponsors that had evaporated overnight.

The XSE Pro League Guangzhou 2026 is a $1 million tournament with zero crypto involvement. Tournament organizers and teams got burned by crypto sponsors who either went bankrupt or failed to deliver on partnership commitments.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

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