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The trading platform eToro, among the first to offer Bitcoin in Europe, has filed documents with the SEC for an IPO in the United States (USA). The goal: a valuation of 5 billion dollars and greater global expansion.
Let’s see all the details in this article.
A historic step for eToro: growth ambitions in the USA market and beyond through the IPO
eToro, one of the most popular trading platforms in the crypto sector, has officially begun preparations for an initial public offering (IPO) in the United States (USA).
The move marks a significant step in the company’s global expansion strategy and opens up new opportunities to reach a broader base of investors.
According to what was reported by the Financial Times, eToro submitted confidential documents to the United States Securities and Exchange Commission (SEC) in January 2025.
Sources close to the matter suggest that the IPO could take place as early as the second quarter of 2025, with an estimated valuation exceeding 5 billion dollars.
Founded in 2007, eToro has established itself as a leading platform in the field of social and multi-asset investments.
The decision to list in New York reflects the company’s intention to capitalize on the U.S. financial market, renowned for its liquidity and ability to attract international investors.
Despite the United Kingdom remaining the main market for eToro, the founder and CEO Yoni Assia emphasized the importance of the U.S. market for the future of the company.
Assia, highlighting the advantages of a listing on Wall Street, indeed stated:
“The US market offers deep liquidity and significant awareness for traded assets.”
The IPO in the United States will not only allow eToro to raise capital for further investments, but it will also enable access to a much more diversified investor base compared to what is available in Europe or the United Kingdom.
A journey of growth and innovation
In recent years, eToro has consolidated its position as a crypto-friendly platform. In 2023, the company raised 250 million dollars in a funding round that brought its valuation to 3.5 billion dollars.
With the imminent IPO, eToro now aims to surpass 5 billion dollars, marking a significant growth compared to previous valuations.
Among the banks involved in the listing process are prominent names such as Goldman Sachs, Jefferies, and UBS, which are working with eToro to optimize the IPO strategy.
eToro was also one of the first regulated platforms in Europe to introduce Bitcoin trading, offering its services as early as 2013.
This has made her a pioneer in the adoption of cryptocurrencies, positioning herself as a leader in the digital investment sector.
The company subsequently expanded its crypto portfolio, supporting a variety of tokens including Ether (ETH), Litecoin (LTC), Bitcoin Cash (BCH), and XRP (XRP).
However, the path was not without challenges. In September 2024, eToro halted the trading of many cryptocurrencies in the United States following an agreement with the SEC for alleged violations of federal securities regulations.
Despite these obstacles, eToro continues to stand out as an innovative platform that integrates traditional and digital assets, offering users a diversified and accessible trading experience.
The ambitions of eToro
With the IPO on the horizon, eToro aims to strengthen its position not only as a trading platform but also as a key player in the global financial ecosystem.
The decision to list in New York highlights the company’s intention to attract institutional and retail investors. Thus taking advantage of the prestige and visibility offered by the U.S. market.
This move could also accelerate the adoption of cryptocurrencies and digital assets in the United States. Thus contributing to normalizing their use among a wider audience.
In other words, the announcement of eToro’s IPO represents a significant turning point for the digital investment sector.
English (US) ·