FIFA Collect surpasses 1 million users after migrating to its own Avalanche-powered blockchain

FIFA’s digital collectibles platform has crossed the 1 million user mark, a milestone that arrived after one of the more ambitious blockchain migrations in the sports world. FIFA Collect ditched its previous infrastructure in favor of a custom Avalanche-powered Layer-1 blockchain, and the results suggest the bet is paying off.

The platform, powered by Modex and led by CEO Francesco Abbate, completed its migration to what it calls the FIFA Blockchain in May 2025. That move, shifting away from Algorand and some prior activity on Polygon, gave FIFA full control over its own chain, including validators, fee structures, and upgrade schedules.

The World Cup effect

The 2026 World Cup served as the ultimate proving ground for the new infrastructure. On-chain transaction volumes spiked to 24 times normal levels during peak activity periods. The chain handled it with sub-second finality.

More than 85,000 unique addresses were created on the FIFA Blockchain shortly after launch.

The real money story sits in the secondary market. Right-to-Buy and Right-to-Ticket assets combined for over $25 million in secondary trading volume during the World Cup window. RTT assets alone accounted for more than $15 million of that figure.

Over 100,000 Right-to-Buy entitlements were issued during the tournament period. These unlock tangible benefits, like the ability to purchase tickets to actual matches before the general public gets a chance.

Why Avalanche, and why now

The FIFA Blockchain is EVM-compatible, meaning developers can use the same tooling and smart contract languages they’d use on Ethereum. Because FIFA controls the entire chain, it can set its own transaction fees, manage upgrades on its own timeline, and ensure performance standards that a shared network can’t guarantee.

The migration from Algorand was described as seamless, with minimal disruption to the user experience.

What utility actually looks like

Right-to-Ticket assets give holders priority access to event tickets. Right-to-Buy entitlements unlock exclusive merchandise purchases. The platform also runs fan engagement challenges tied to real-world events.

The $25 million in secondary trading volume suggests collectors agree. People aren’t just buying these assets to hold them. They’re actively trading based on which entitlements carry the most desirable real-world perks.

FIFA’s platform continues to hold collectible drops and fan engagement events even after the World Cup concluded.

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