FIFA plans to sell minority stake in new $20B commercial entity

FIFA is preparing to carve out its commercial operations into a standalone entity and sell a minority stake, with the new venture carrying a valuation of roughly $20 billion.

FIFA’s current commercial cycle, spanning 2023 to 2026, is projected to generate between $11 billion and $13 billion in total revenues.

FIFA President Gianni Infantino made comments on July 18, 2026 highlighting the need to maximize the organization’s commercial potential following the 2026 FIFA World Cup.

The specifics of the deal, including the size of the minority stake, potential buyers, and transaction timeline, have not been publicly disclosed.

The absence of any crypto or blockchain component in the planned entity is worth noting. While FIFA has existing partnerships in the digital asset space, with Kraken serving as the official crypto exchange partner for the World Cup, the new commercial vehicle appears to be a purely traditional finance play.

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