Financial Advisors Struggle to Keep Up as Crypto Interest Grows Among Clients — New Survey

A growing number of financial advisors recognize the potential of cryptocurrency investments, yet many clients are left to navigate the market independently due to access barriers.

A recent survey conducted by Bitwise Asset Management and ETF data provider VettaFi highlights this disconnect, even as interest in digital assets like Bitcoin and Ethereum surges.

The survey, conducted between November 14 and December 20, 2024, gathered insights from over 400 financial advisors. It revealed that while crypto allocations in client portfolios have doubled year-over-year to 22%, only 35% of advisors can invest directly in client accounts. This lack of access continues to impede broader adoption within the advisory sector.

The data also underscores the growing trend of clients bypassing advisors for crypto investments. A striking 71% of advisors reported that some or all of their clients independently invest in cryptocurrencies. Despite these challenges, enthusiasm for crypto within the advisory community is gaining momentum.

Matt Hougan, Chief Investment Officer at Bitwise, emphasized the untapped potential:

“Advisors are awakening to crypto’s potential like never before, and they’re allocating like…