Gemini Launches Direct USD-Crypto Trading For Institutional Clients in Europe

• Gemini adds USD payment support for institutions in the UK, EU.
• Direct US dollar-to-crypto trading available with no withdrawal fees.
• Gemini’s expansion strengthens its presence in key European markets.

Gemini, a prominent cryptocurrency exchange, has expanded its services to offer US dollar payment rails for institutional clients in the UK and Switzerland. The firm plans to extend this feature across the European Union (EU) and European Economic Area (EEA) in the coming weeks. This new functionality allows institutions to deposit, withdraw, and trade directly in US dollars, streamlining operations and reducing transaction friction.

Gemini Enhances EU Crypto Trading

Gemini has partnered with Bank Frick to enable seamless US dollar transactions. Bank Frick, based in Liechtenstein, provides the xPulse instant transfer service which allows institutions to deposit and withdraw funds 24/7. Gemini’s institutional customers in Gibraltar, Jersey, Guernsey, and the Isle of Man will also benefit from this feature.

The new payment functionality enables Gemini’s institutional users to access US dollar-to-crypto trading pairs. They will no longer need to convert their funds to British pounds or euros to trade. According to Gemini’s head of Europe, Mark Jennings this simplifies transactions and enhances liquidity for users.

Gemini is committed to provide a seamless and frictionless trading experience, especially as institutional adoption of cryptocurrencies continues to grow. The exchange offers direct US dollar support to cater to the increasing demand for efficient and reliable trading options. The feature comes with no additional fees for deposits and withdrawals to further enhance the platform’s appeal.

Unlike other crypto exchanges that rely on third-party partnerships for funding rails, Gemini operates its own Electronic Money Institution (EMI)-licensed entities. This regulatory-first approach allows Gemini to offer a more secure and direct service to its clients. Therefore, the company can provide a consistent, reliable platform for its institutional users in Europe.

EU and Global Expansion

Gemini’s expansion into the EU market aligns with its strategy to become a global leader in digital asset services. In January, the company chose Malta as its main hub to comply with the EU’s MiCA regulation. Gemini obtained a Virtual Financial Asset (VFA) license in Malta in December 2024, reinforcing its commitment to the European market.

In recent months, Gemini has enhanced its presence in key European markets, such as Italy and the United Kingdom. The company plans to invest in these regions over the next year, with a major resource allocation to marketing, product development, and customer service. Gemini’s efforts to increase its footprint in Europe follow its growing institutional client base.

As Gemini continues to innovate, it aims to create an efficient trading environment for institutions across Europe. The addition of US dollar payment rails is a critical part of the company’s strategy to stay competitive in the growing cryptocurrency market.