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Google Cloud has introduced Veo and Imagen 3, new generative artificial intelligence models on Vertex AI. These technologies promise to revolutionize the production of visual content, enhancing creativity, efficiency, and security in business operations.
Let’s see all the details in this article.
Google: a growth driven by generative AI with Veo and Imagen 3
Google Cloud expands the horizon of intelligenza artificiale generative with Veo and Imagen 3, marking a new chapter in the creation of visual content for businesses.
In the era of digital transformation, artificial intelligence (AI) is redefining the ways in which companies create and distribute content.
Google Cloud, leader in technological innovation, has recently introduced two advanced models of generative artificial intelligence on its platform Vertex AI: Veo and Imagen 3.
These tools are designed to offer businesses a competitive advantage, simplifying the processes of creating high-quality videos and images.
According to Google Cloud, 86% of companies using generative AI in production environments have experienced an average increase of 6% in revenues.
This growth highlights the potential of emerging technologies like Veo and Imagen 3 to revolutionize business operations.
Veo, in particular, represents a novità assoluta: it is the first image-to-video model offered by a hyperscaler.
This tool allows companies to create high-quality videos from simple text messages or images, opening new possibilities in the fields of marketing, training, and internal communication.
Imagen 3, on the other hand, stands out for its ability to generate extremely realistic images, with improved details, accurate lighting, and minimal artifacts.
This model is particularly useful for companies that need custom visual content, such as advertising campaigns and branding projects.
Cutting-edge companies: concrete examples
Numerous leading organizations have already begun to integrate these technologies into their processes. Mondelez International, famous for brands like Oreo and Cadbury, uses Imagen 3 to accelerate the production of creative content on a global scale.
Jon Halvorson, SVP of Consumer Experience & Digital Commerce at Mondelez, stated:
“Thanks to Google Cloud, we have revolutionized the production of customized resources, improving creative quality and significantly reducing time and costs.”
Quora, the knowledge-sharing platform, has also adopted these solutions. Poe, their service for interaction with generative AI models, now includes Veo and Imagen.
Spencer Chan, Product Lead di Poe, ha highlighted:
“With Veo, we democratize access to advanced technologies, allowing users to transform ideas into extraordinary videos.”
Security and governance: a priority commitment
With the increase in generative AI applications, concerns related to content security are also growing. Google has implemented robust measures to ensure that Veo and Imagen 3 meet high standards of reliability and data protection.
Among the main security features, we see digital watermarks through SynthID: a system developed by Google DeepMind to identify generated content.
Then, the security filters designed to prevent the creation of harmful or unethical materials.
Furthermore, the rigorous politiche di governance of data, which ensure that business and personal data are handled with the utmost protection.
Finally, the compensation for copyright: a unique offer in the sector, which protects companies from potential legal violations related to generated content.
The launch of Veo and Imagen 3 not only represents a step forward for Google Cloud, but also marks a broader trend towards more integrated and sophisticated AI solutions.
Their adoption could radically transform business workflows, making them more efficient and creative.
In a constantly evolving technological landscape, the introduction of models like Veo and Imagen 3 underscores the crucial role of generative AI in shaping the future of businesses.
By leveraging these innovations, companies can not only improve their operations but also redefine the way they interact with customers and create value.
With the promise of continuous support and regular updates, Google Cloud positions itself as a strategic partner for companies looking to adopt cutting-edge technologies.
Veo and Imagen 3 are just the beginning of a new era in generative artificial intelligence, where creativity and productivity reach new heights.
English (US) ·