Hedera Crack Open $90B Whiskey Club for Everyone

• Hedera-backed marketplace tokenizes the $90B whiskey market, offering fractional NFTs, lowering entry for investors.
• Cask Capital leverages Hedera for on-chain Scotch casks, aiming for a Web2 user experience and expanding accessibility.
• The project sees major project growth, ranking 2nd with a 1385% increase, positioning it for RWA tokenization.

Hedera-backed NFT marketplace is set to tokenize the whiskey market worth $90 billion, making inaccessible markets accessible. Recently, Jeremy Kadouch, co-founder of Cask Capital, shared insights on turning Scotch whisky casks into real-world assets on-chain.

In a recent interview with ALLINCRYPTO, Kadouch stated that by leveraging the Hedera blockchain, collectors and investors can access high-quality casks. The platform provides two models, either listing whole casks or fractionalizing them into NFT-based shares on the blockchain.

Currently, a majority of the NFT services are fractionalized, which often involves dividing a single cask (cost between £2,500 and £4,000) into 20/30 parts. This model brings the entry price per investor down to £100-£150, making premium whisky more affordable and accessible.

Hedera Crack Open $90B Whiskey Club for Everyone 3

Despite integrating blockchain technology, the firm also aims to provide a seamless Web2 user experience. Its goal of embracing NFTs was to diversify and bring alternative asset investing to a wider audience, including crypto users.

All tokens and whisky casks on our marketplace are NFTs on the backend. But you don’t necessarily see that when you buy it. We want to attract a global audience, not just crypto-native users.

Hedera’s RWA Vision Blooms With Trillions On-Chain

For those new, London-based Cask Capital is the first tokenized marketplace for Scotch whiskey casks. The company offers bespoke bottling, old and rare casks, and premium whisky investment. The marketplace, developed by N-Finite in association with The Hashgraph Association, is built on the HBAR network. It has integrated the tokenization engine of TOKO, which was created and is owned by DLA Piper, a globally renowned law firm. 

That said, Hedera is becoming the go-to layer-1 for real-world asset RWA tokenization at scale. From commodities like Scotch whisky barrels to securities like money market funds to commercial real estate to carbon credits and everything in between.

Its native token, HBAR, further gains momentum with 1385% growth in development, with major projects quietly underway.