If Crypto Isn’t the Future, Why Are the Biggest Players Investing in It?

So back in 2013, when Bitcoin was still a wild experiment, most people laughed at the idea of digital money replacing traditional finance, including me.

They called it a bubble. A scam. A joke.

Anyways…

Fast forward to today, and the same institutions that dismissed crypto? They’re now fighting to control it.

If you still don’t believe crypto is a game changer, you need to see what the big players are doing right now.

Let’s break it down.

First up — BlackRock.

Yeah, the $10 trillion asset management giant. The same company that has its hands in almost every major industry worldwide. In 2023, they filed for a Bitcoin spot ETF, signaling that institutional money was ready to flood into crypto.

Larry Fink, the CEO, once dismissed Bitcoin as useless. Now? He calls it “digital gold.”

And they’re not alone.

JPMorgan, a bank whose CEO, Jamie Dimon, once called Bitcoin a “fraud,” is now actively using blockchain technology for settlements. They even launched their own JPM Coin to move money between institutions.

Then we’ve got Elon Musk.

Tesla bought $1.5 billion worth of Bitcoin in 2021. And while Musk plays games with Dogecoin on Twitter, SpaceX and Tesla are quietly holding crypto on their balance sheets.

And let’s not forget Michael Saylor and MicroStrategy.

Saylor went from a Bitcoin skeptic to a full-on Bitcoin evangelist. His company? They now hold over 190,000 BTC — one of the largest corporate Bitcoin holdings in the world.

Even governments are getting involved.

El Salvador made Bitcoin legal tender in 2021, and now other countries are watching closely. Some, like the UAE and Switzerland, are setting up crypto-friendly regulations to attract investments.

And then there’s the Federal Reserve and CBDCs.

While the Fed and other central banks won’t openly embrace decentralized crypto, they are rushing to develop Central Bank Digital Currencies (CBDCs) — a direct response to the growing dominance of blockchain-based assets. They see the writing on the wall.

So the question isn’t whether crypto is here to stay. It’s whether you’re paying attention before the rest of the world catches up.

Because when the biggest players in finance are making moves, the real game isn’t in the headlines — it’s in the strategy they don’t want you to see.