Kylie Jenner’s verified X account, which has roughly 39.5 million followers, briefly promoted a Solana memecoin on Pump.fun before the posts were scrubbed. The token tied to the now-deleted posts saw its market cap spike to $1.21 million, then collapse below $120,000 in what appears to be the latest in a growing pattern of celebrity account compromises used to pump short-lived tokens.
The posts directed followers to a Pump.fun page with the handle “cutekjenner” and included a Solana contract address. Both were removed shortly after publication, but not before on-chain observers and community members flagged the activity as almost certainly the result of a hack.
What happened on-chain
The token associated with the contract address (6b7KQsXqb6JR5Nmeer5zGRmo51dwDfttM5b5Nu2rpump) launched on Pump.fun, Solana’s dominant memecoin launchpad. Within minutes of the posts going live from Jenner’s account, buying pressure pushed the token’s market cap to an all-time high of $1.21 million.
That peak didn’t last long. Once the posts disappeared, sellers took over. The market cap cratered to below $120,000, a drop of more than 90%.
A familiar playbook
Throughout 2024 and into 2025, a string of high-profile X accounts were compromised using nearly identical tactics: gain access to a verified celebrity or brand account, post a Solana token address or Pump.fun link, let the FOMO do the rest, and cash out before anyone realizes the account holder had nothing to do with it.
Community reactions on both Pump.fun and X pointed to several red flags. The tone of the posts didn’t match Jenner’s typical content. The timing was abrupt. And the deletion, coming just minutes later, suggested either the real account holder regained access or the attacker pulled the plug after extracting enough value.
As of the immediate aftermath, neither Kylie Jenner nor her representatives had issued any official statement about the incident.
The mechanics of celebrity account exploits
Pump.fun has become the de facto venue for this type of attack because of how frictionless it makes token creation. Anyone can launch a Solana token on the platform in seconds, with no vetting or approval process.
The exploit relies on a simple asymmetry: the attacker knows the post is fake, but the 39.5 million people who follow Kylie Jenner do not. Even if only a tiny fraction of those followers act on the post, the resulting buy pressure on a low-liquidity token is enough to generate a massive price spike. The attacker, who presumably loaded up on the token before posting, sells into that spike.
A token that briefly hits $1.21 million in market cap on Solana, where transaction fees are negligible, represents a potentially significant payday for whoever holds a large percentage of the supply at launch.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

1 hour ago
19








English (US) ·