2 days ago
13
The Japanese company Metaplanet, now nicknamed by many as “the Asian MicroStrategy,” has decided to strongly boost its investment strategy in Bitcoin by issuing zero-interest bonds worth 2 billion yen, equivalent to approximately 13.3 million dollars.
The decision, announced with an official statement on March 31, represents a calculated move to take advantage of the recent decline in the cryptocurrency’s value.
At the time of the announcement, in fact, Bitcoin was being traded at around 82,000 dollars, with a decrease of about 25% compared to the all-time high of over 109,000 dollars recorded previously.
Objective of Metaplanet: strengthen the Bitcoin portfolio
As mentioned, the funds raised through the issuance of these bonds will be directly allocated to the purchase of new Bitcoin. The operation was managed through the Evo Fund, an internal tool of Metaplanet, which facilitated the allocation of the bonds.
Investors will be able to redeem the securities issued by September 30, 2024, receiving their full nominal value, even though they will not receive interest.
The CEO Simon Gerovich confirmed, in a post published on X (formerly Twitter), that the company is “taking advantage of the bull market” to increase its reserves in cryptocurrency.
An approach that, in addition to being consistent with the already tested company strategy, aims to transform volatility into an opportunity for growth.
With approximately 3,200 Bitcoin in its portfolio, with an estimated value around 1.23 billion dollars, Metaplanet is today the main corporate holder of Bitcoin in Asia and the tenth worldwide, according to data provided by BitcoinTreasuries.
The label of “Asia’s MicroStrategy” is not accidental. In fact, just like its American counterpart MicroStrategy (now Strategy), Metaplanet has made Bitcoin the centerpiece of its corporate strategy.
The US company led by Michael Saylor is the largest corporate holder of BTC in the world, with over 500,000 Bitcoin representing over 2% of the maximum supply of 21 million units provided by the cryptocurrency.
Incessant purchases and ambitious goals
Even in the month of March, Metaplanet has consistently continued its accumulation campaign. Just a few weeks ago, the company purchased 150 new Bitcoin, continuing its journey towards an ambitious goal: holding 21,000 BTC by 2026.
This plan, if carried out, would make Metaplanet one of the largest corporate holders of Bitcoin in the world.
The immediate effect of these movements was also reflected in the stock market. At the beginning of the month, in fact, the Metaplanet stock recorded a surge of 19% in less than 24 hours, right after a significant investment of 44 million dollars in Bitcoin.
A clear signal that the market rewards the strategic vision and long-term consistency of the company.
In parallel, Metaplanet is moving to make its securities more accessible to global investors, considering the possibility of a listing on the US market. This was announced by CEO Gerovich, who stated:
“We are considering the best way to make Metaplanet shares more accessible to investors around the world.”
This step could significantly expand the base of international investors and consolidate the company’s presence outside the Asian market.
A new strategic ally: Eric Trump
But the expansion of Metaplanet is not limited to financial sectors. At the beginning of March, the company announced the creation of a new strategic advisory board and the appointment of an exceptional member: Eric Trump, son of the President of the United States Donald Trump.
According to the company, Trump brings with him “a vast experience in the real estate, financial, brand development, and strategic business growth sectors,” in addition to being today one of the leading voices in the promotion of digital assets on a global level.
His appointment has been interpreted as a further step towards the declared goal of Metaplanet: becoming a global leader in the economy based on Bitcoin.
The move by Metaplanet, issuing zero-interest bonds to purchase Bitcoin during a corrective phase of the market, confirms a highly aggressive approach but consistent with the company’s philosophy.
Betting on a hyper-volatile asset like Bitcoin is not a choice for everyone, but Metaplanet has shown that it knows what it is doing. A clear vision, measurable objectives, and a plan of action that combines finance, global expansion, and strategic relationships.
In a context where institutional adoption of beni digitali is continuously growing, the positioning of the Japanese company could prove to be successful in the medium to long term.
Bitcoin is not just a store of value for Metaplanet, but the beating heart of a global growth strategy.
English (US) ·