MicroStrategy Rebrands to Strategy, Reveals 74% Annual BTC Yield

Michael Saylor just announced that MicroStrategy has rebranded to Strategy. As part of the rebrand, it incorporated the Bitcoin symbol into its official logo.

The firm also released its Q4 2024 Financial Results, claiming that it spent over $20 billion on BTC acquisitions during this period. This rebrand clearly defines Strategy’s overwhelming focus on Bitcoin into the future.

Michael Saylor Reveals His Strategy

Michael Saylor first teased this rebrand on social media before announcing that the company will be known as “Strategy.” The company’s leadership is expected to discuss this rebrand at an Earnings Call on Wednesday afternoon.

“Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. After 35 years, our new brand perfectly represents our pursuit of perfection,” Saylor claimed.

Earlier this week, the firm stopped its 12-week streak of Bitcoin purchases. These BTC acquisitions had been continuing since October and were regaining momentum in January.

However, the firm was also involved in a billion-dollar tax dilemma, and Bitcoin’s price has been fluctuating. Nonetheless, Strategy’s new logo makes its Bitcoin commitment extremely clear.

Strategy’s New Logo Incorporates Bitcoin. Source: Michael Saylor

According to the firm’s latest financial results, Q4 2024 was its largest-ever Bitcoin acquisition quarter, with over $20 billion worth of BTC purchased. Under the new brand ‘Strategy’, the company aims to achieve an annual BTC gain of $10 billion in 2025.

Despite a $74.3% BTC yield in 2024, MicroStrategy’s total revenue declined 3% year-over-year. This was due to a massive 693.2% increase in business expenses.

Still, the firm will maintain its focus on Bitcoin. Saylor personally bet on Bitcoin to an immense degree and has advocated for pro-crypto political reforms like a US Bitcoin Reserve.

However, the asset has seen some corrections in the past week, which had a disproportionate impact on his company’s stock price. The rebrand could help its image.

Overall, MSTR stock price has declined 11% in the past month, but it remains up by 580% in a year.

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