MicroStrategy’s Bold Rebranding to ‘Strategy’ Highlights Bitcoin Focus

• MicroStrategy has rebranded to Strategy™, highlighting its focus on Bitcoin and AI-driven business intelligence.
• The company, now the largest Bitcoin Treasury, strategically accumulates Bitcoin as a core digital capital asset.
• Strategy continues to lead in enterprise analytics with AI-powered solutions designed to deliver “Intelligence Everywhere.”

TYSONS CORNER, Va.— MicroStrategy Incorporated (Nasdaq: MSTR) has officially rebranded itself as Strategy™, marking a significant shift that underscores its focus on Bitcoin and AI-powered business intelligence. The simplified name aims to reflect both the company’s strategic core and global appeal, while its new orange logo, featuring a stylized “B,” symbolizes its commitment to Bitcoin as a central pillar of its business.

New Name, Same Vision

Founder and Executive Chairman Michael Saylor described the rebrand as a pursuit of perfection. “Strategy is one of the most powerful words in any language,” he said, referencing Antoine de Saint-Exupéry’s quote: “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

Phong Le, President and CEO, echoed these sentiments, emphasizing the company’s focus on the two most transformative technologies of our time—Bitcoin and artificial intelligence. He noted, “Our new name powerfully conveys the universal value we bring to shareholders, customers, and partners.”

Bitcoin Treasury and Enterprise Innovation

As the world’s largest Bitcoin Treasury Company, Strategy holds Bitcoin as its primary treasury reserve asset. The company uses equity, debt financing, and operational cash flows to strategically accumulate Bitcoin, advocating for its role as a cornerstone of digital capital.

In addition to its treasury strategy, Strategy remains a leader in enterprise analytics with AI-powered software solutions designed to bring “Intelligence Everywhere.” By integrating its Bitcoin initiatives with analytics innovation, the company aims to drive long-term value for both investors and stakeholders.

What’s Next?

The rebrand comes ahead of today’s earnings announcement, scheduled for 4 PM EST. Investors and industry watchers alike are eager to see how the company’s evolving strategy will shape its performance and influence within both the digital asset and business intelligence sectors.