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MoonPay, the company most people know as the “buy crypto with a credit card” button embedded in dozens of wallets, is making a serious play for the institutional market. The company has launched MoonPay Trade, a new platform designed to give banks, fintech firms, and enterprises direct access to tokenized assets and DeFi markets.
The new institutional push is being run through a dedicated division called MoonPay Institutional. Leading it is Caroline D. Pham, a former commissioner at the Commodity Futures Trading Commission. Her appointment signals that MoonPay is serious about speaking the language of regulated finance, not just crypto-native users.
The pitch to banks is straightforward: you can engage with decentralized finance without being disintermediated by it. In English: banks get to participate in DeFi yields and tokenized asset markets while still keeping their customers and their role in the value chain.
MoonPay has been acquiring companies to back up this strategy. The company picked up Deflow, a Solana-focused trading infrastructure firm, to bolster its execution capabilities. It also acquired SoDOT, an Israeli security startup, to strengthen the security layer of its platform.
While the institutional product grabs the headline, MoonPay is simultaneously upgrading its consumer app. The platform now supports DeFi trading and cross-chain token conversions, meaning users can swap tokens across different blockchains without leaving the MoonPay interface.
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