OpenAI launches Sora: the future of video creation with artificial intelligence (AI)

OpenAI introduces Sora, its highly anticipated AI-based video generator, available to the public starting today. In this article, we see how this technology is redefining the creation of visual content, between innovative opportunities and technical challenges.

Sora di OpenAI transforms text into video: a revolutionary AI tool for artists and creatives

As anticipated, OpenAI has finally launched Sora, its advanced video generator based on artificial intelligence, making it available to the public starting today.

This tool, which promises to transform the creation of visual content, was first introduced last February. 

However, until now, it was reserved for a select circle of visual artists, designers, and directors for testing and development.

The news of the launch was confirmed by Marques Brownlee, famous YouTuber and tech reviewer, who shared a detailed video about his experience with Sora. 

After weeks of testing, Brownlee described the results as “horrible and stimulating at the same time,” highlighting the innovative potential but also the current limitations of the tool.

Sora allows the transformation of simple text inputs into video, offering unique possibilities for content creators. One of the most interesting features is the “remix” tool, which allows the refinement of generated videos through additional text prompts.

Furthermore, it is possible to convert static photos into animated videos or use the storyboard function to merge different text prompts into coherent scenes.

This approach offers enormous opportunities, especially for artists and creatives who wish to explore new modes of visual storytelling. However, as highlighted by Brownlee, the technology is still evolving and presents some challenges.

The technical limits

During his video, Brownlee highlighted some difficulties encountered in using Sora. For example, the platform struggles to generate realistic physics in the videos, with objects often disappearing or overlapping in an unnatural way. 

Furthermore, Sora tends to reject requests that include public figures or subjects protected by copyright, limiting some creative applications.

Despite these issues, Brownlee expressed being impressed by the potential of Sora, which represents a significant innovation in the field of visual creation.

The launch of Sora takes place in a strategic context for OpenAI. The platform has indeed been announced as part of the “12 giorni di video ship-mas,” an initiative that aims to present new technologies every day. 

Last Thursday, OpenAI also introduced a ChatGPT Pro subscription for 200 dollars per month and officially launched the advanced reasoning model o1.

These developments indicate OpenAI’s willingness to consolidate its position as a leader in artificial intelligence, pushing the boundaries of technology and offering increasingly sophisticated tools to users.

The future of Sora

With the launch of Sora, OpenAI opens a new era in the creation of digital content. Although there are still obstacles to overcome, the enthusiasm for its capabilities and potential is palpable. 

For many creatives, Sora represents a turning point, offering an innovative way to transform ideas into visual realities.

It remains to be seen how OpenAI will address the current limitations and if it will succeed in making Sora a reliable tool for an even wider audience. In the meantime, the world of technology awaits with curiosity the next developments of this fascinating innovation.