Prospect Markets signs deal with OG Prediction Markets for US launch

Prediction markets have gone from niche crypto experiment to a sector that Bernstein analysts project could hit $240 billion in global volume this year. Prospect Markets wants a piece of that, and it has just locked in the partnerships to make a US entry real.

Prospect Prediction Markets Inc. finalized a definitive agreement on September 1, 2026, allowing its US subsidiary, Prospect Brokerage USA LLC, to distribute event contracts from OG Prediction Markets and Crypto.com. The timing is deliberate: the company is targeting a Q3 2026 launch, positioned directly ahead of the NFL and NBA seasons when sports trading volume peaks.

How the deal actually works

Prospect Brokerage will operate as a registered introducing broker under CFTC oversight, which is the regulatory body that governs derivatives and event contracts in the United States. That structure lets Prospect plug into existing regulated infrastructure rather than building a licensed exchange from scratch. OG Prediction Markets, which launched in New York in June 2026 with NBA player OG Anunoby as its ambassador, provides the underlying platform and contracts.

Crypto.com is also part of the distribution arrangement, adding a second major source of event contracts. The company estimates the addressable opportunity exceeds $1 trillion in annual US market trading volume, though that figure represents the company’s own projection of the broader market rather than guaranteed revenue.

CEO Johnny Chen called the agreement pivotal for the company, describing it as the mechanism for user onboarding and revenue generation during major sporting events. The partnership follows a letter of intent issued in July 2026, meaning the two sides had about six weeks between handshake and signed contract.

The prediction market backdrop

Monthly trading volumes across major prediction platforms rose from below $5 billion in September 2025 to over $50 billion by June 2026. Sports contracts are the engine driving that growth, accounting for approximately 85% of trading activity on leading platforms.

Bernstein projects global prediction market volumes could reach $240 billion in 2026 and potentially surpass $1 trillion by 2030.

Prospect also made a pointed strategic choice ahead of this launch: it terminated a legacy AI services agreement in July 2026 to concentrate resources on the US market entry.

What this means for the prediction market race

Kalshi secured a landmark legal victory in 2024 that cleared the way for federally regulated event contracts on sports, and that decision opened the door for a wave of new entrants. OG Prediction Markets launching in New York in June 2026, with a prominent NBA ambassador, signals that the category has moved beyond early adopters into mainstream sports culture.

For Prospect, the introducing broker model is a pragmatic way to enter that competitive field without the capital and timeline required to build regulated exchange infrastructure independently. The tradeoff is margin: introducing brokers earn fees for routing customers rather than capturing the full spread of an exchange.

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