Q&A with CEO Gracie Lin on OKX SG’s Formula for Growth

BeInCrypto recently had the exclusive opportunity to sit down with Gracie Lin, the CEO of OKX Singapore (OKX SG), for an in-depth discussion on the company’s achievements in 2024 and its strategic direction for 2025. 

In this interview, Lin also reflected on a transformative year for the crypto industry, the rise of institutional adoption, and regulatory advancements in key regions, including Singapore itself.

BeInCrypto: OKX Singapore has achieved significant growth in assets on the platform and trading volumes since obtaining its license. What specific market or customer behaviors in Singapore do you think contributed to this success?

Gracie Lin: No matter where you go around the world, people crave an intuitive, easy-to-use platform with products that fit their needs. Singapore users are no different, so we’ve been laser-focused on building that.

The Singapore user base includes experienced cryptocurrency traders as well as those starting to explore digital assets. We’ve built our product suite to cater to both segments—for example, we offer simple conversion as well as spot trading, so users can choose based on their preferred trading style.

At the same time, there are commonalities across all segments in Singapore. For example, PayNow is a payment service that is widely used every day to send money instantly to friends and family or split the bill after dinner, and is familiar to everyone. Recognizing this, we made it a priority to partner with DBS, Singapore’s biggest bank, to enable PayNow deposits.

Trust and security are also at the top of everyone’s mind here, as they should be. Our MAS license and Proof of Reserves directly address these considerations and provide assurance to our users.

I believe our efforts across all of these areas are what have helped to triple the amount of assets people now hold on the platform in a short period of time.

This is only the beginning, and we’ll only go as far as our understanding of the local community takes us. That’s why I’m focused on going out into the community as much as possible this year to continue learning how we can better serve our customers.

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BeInCrypto: OKX Singapore has also introduced features like instant SGD deposits via DBS and SingPass verification. How have these innovations impacted the accessibility of crypto for first-time investors?

Gracie Lin: Our platform metrics show these localized features have resonated well with first-time investors who value a familiar experience. More than half of our verified users make their first deposit within two weeks of signing up, demonstrating strong user engagement and contributing to our Assets on Platform growth. But crypto is a what-have-you-done-for-me-lately industry, so we’re already working on new improvements based on what our customers are telling us they need.

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BeInCrypto: SGD trading pairs and the addition of 31 new tokens have expanded investors’ options. How does OKX ensure these offerings meet the growing needs of both retail and institutional clients?

Gracie Lin: Our goal is to give traders access to a diverse range of trading opportunities through the gradual listing of new tokens on an ongoing basis. At the same time, we want to make it as convenient and cost-effective as possible for people to trade their SGD against the two most common stablecoins—USDT and USDC—and, consequently, other cryptocurrencies such as BTC. As we go forward, we will endeavor to continue expanding options for traders from both a token and trading pair standpoint. 

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BeInCrypto: With Singapore emerging as a global crypto hub, how do you see OKX contributing to its ecosystem, particularly in terms of fostering trust and regulatory compliance?

Gracie Lin: We see our role at OKX Singapore as both participants and supporters of this ecosystem. First, we want to set a good example as a corporate citizen and representatives of this industry by meeting and exceeding our compliance and regulatory responsibilities. 

Second, we want to play our part in driving partnerships between the crypto ecosystem and more established local institutions to leverage the best of both worlds. We’re doing so through banking partnerships, as well as engagement with local crypto communities, and we will continue to do so over the long term.

I believe this approach, combined with our focus on transparency and security, will help to build the trust necessary for wider adoption in Singapore.

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BeInCrypto: You’ve highlighted education and local community engagement as priorities for 2025. Could you share more about OKX’s plans to empower Singaporeans with crypto knowledge?

Gracie Lin: Our goal is to contribute to developing an informed crypto community in Singapore. We plan to do this by centering our community engagement on education—providing opportunities for practical, hands-on learning experiences, real builder-to-builder conversations, and support for up-and-coming talent.

One example is our recent “BUIDL with OKX” Singapore meetup, which brought together the wider on-chain community—including developers, founders, and builders—for substantive knowledge sharing. The meetup featured technical sessions like the OKX OS workshop for developers alongside panel discussions featuring industry leaders from companies like StraitsX, LayerZero, and Monad.

We’ll do more of these in 2025 and be even more active in creating the right conditions for Singapore to grow as a center for blockchain talent. We have a full calendar of events with blockchain communities, interest groups, and educational institutions, focused on driving awareness of developments in blockchain technology and applications.

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BeInCrypto: As the crypto industry matures, what steps is OKX Singapore taking to stay ahead of competitors and ensure resilience against regulatory and market challenges?

Gracie Lin: We view regulatory compliance as an imperative to our long-term sustainability and development, and will continue to invest heavily in this area.

We will also continue to strengthen our market position through strategic integration with Singapore’s established financial infrastructure while doing the hard work of building trust over time with our user community. Our focus on building meaningful community connections through educational initiatives and workshops will also help to ensure we stay connected to evolving market needs.

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