TRUMP and MELANIA Tokens Spark Ethical Controversy

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January 20, 2025 by

Key Takeaways:

  • MELANIA token’s economic model differs significantly from TRUMP, with notable disparities in team share lock-up periods.
  • The rapid launch of $TRUMP and $MELANIA before potential presidential terms raises ethical and constitutional questions.
  • Both tokens highlight a strategic distancing of direct involvement by utilizing separate entities and teams.

The MELANIA token introduces a tokenomics structure distinct from its predecessor, TRUMP. The allocation splits as follows: 35% team share, 20% treasury, 20% community, 15% public offering, and 10% liquidity. However, the lock-up periods highlight a stark difference—MELANIA team shares unlock faster, with 10% released on day 30 and the remainder gradually over 12 months.

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On the other hand, TRUMP has a lock-up period that extends to three years, ensuring longer-term restrictions. This difference raises eyebrows about the underlying motivations and market expectations for both tokens.

Strategic Timing Amid Constitutional Scrutiny

As voices in the industry like Zack Guzmán note, the rapid release of both $TRUMP and $MELANIA before any presidential tenure may insulate Donald Trump from constitutional challenges. One of the most contentious issues of his career has been the Emoluments Clause, which prohibits presidents from profiting from foreign governments.

There is a very important reason why the Trumps are launching $TRUMP and now $MELANIA so fast before the inauguration

And whether you love Trump or hate Trump, the fact is that waiting another day could've opened him up to Constitutional violations & impeachment (again) 🧵 pic.twitter.com/fYw2ZsjTK7

— Zack Guzmán (@zGuz) January 19, 2025

The fact that he issued the tokens well in advance of any political engagement means he won’t face direct claims of using the presidency for personal gain. Both Donald and Melania Trump have waded into the digital asset waters with NFT projects in recent years.

Though separate entities were used to manage these projects, public filings reveal substantial earnings: Trump’s ventures reportedly netted $7.2 million through deals tied to NFTs, while Melania earned over $330,000. These figures highlight a growing trend of financial diversification within the Trump brand.

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A New Frontier in Political and Financial Strategy

But while the timing of the tokens was deliberate, thorny questions about ethics and regulation still surround many such launches. Critics say that his use of memecoins and NFTs further obscures lines between personal gain and public office. But launching the tokens before he might become president avoided skirting the possibility for allegations tied to constitutional violations.

What’s more interesting in the case of the creation of $TRUMP and $MELANIA is the way it speaks to the latest manifestation of political branding-fully pivoting, digitally-centered. Whether that is a notion deemed innovative or opportunistic, the bottom line with such tokens-if one cuts through all the semantics-is a more thoroughly imbricated politics than ever before with the textures of emerging technology.

As the discussion goes on, one thing becomes sure: a presidential memecoin debate was probably the farthest thing from the minds of the founding fathers when they drafted the Constitution. And yet, here we are, forging new ground in the digital frontier.

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