You are here: Home / News / Trump Media Files Trademarks for ‘Truth.Fi Bitcoin Plus ETF’ as Part of Financial Expansion
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February 7, 2025 by Sheila
- Trump Media files trademarks for Bitcoin and U.S. industry-focused ETFs under Truth.Fi.
- TMTG partners with Charles Schwab to launch up to $250M in Bitcoin and sector ETFs.
- Truth.Fi Bitcoin Plus ETF aims to offer exposure to Bitcoin and American industries.
Trump Media and Technology Group (TMTG) has submitted trademark requests for multiple financial investment products included in its new Truth.Fi brand. Launching its upcoming products will target U.S. businesses and cryptocurrency markets, focusing on the highly anticipated Truth.Fi Bitcoin Plus ETF. The company enters its first significant financial sector expansion, aiming to specialize in Bitcoin and other U.S.-based industrial activities.
TMTG’s Strategic Expansion into Financial Services
TMTG operates as the parent entity for Truth Social and Truth+ video streaming services, which aim to deploy exchange-traded funds (ETFs) and separately managed accounts (SMAs). Truth.Fi Bitcoin Plus ETF is among various products that track Bitcoin while following key U.S. sectors, including manufacturing and energy.
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Through this latest business move, TMTG expands into new financial service domains. The company has submitted trademark applications for its upcoming funds, which feature the Truth.Fi Made in America ETF and the Truth.Fi U.S. Energy Independence ETF. The funds are under development to compete against present-market products, focusing mainly on “woke” investment approaches. Through its new financial products, TMTG seeks to provide customers with competitive investment options that allow them to invest in US industries and Bitcoin.
Partnership with Charles Schwab and Yorkville Advisors
TMTG will release the new financial products in collaboration with Yorkville Advisors and Charles Schwab. Yorkville Advisors will be the registered investment advisor for the funds under Charles Schwab’s custody. These firms will take direct regulatory steps as partners while developing new financial products.
Financial products under development will launch this year if they obtain authorization from the U.S. Securities and Exchange Commission (SEC). TMTG has dedicated up to $250 million to fund products that Charles Schwab will maintain as safekeeping. Through these ventures, the company expands its portfolio while bringing together investors who want exposure to Bitcoin and U.S. energy and manufacturing sectors.
Focus on Bitcoin and U.S. Industries
The Truth.Fi Bitcoin Plus ETF is a flagship product in TMTG’s financial services strategy. The company provides financial exposure to Bitcoin investment opportunities, and major institutions have recently shown rising interest in Bitcoin. CEO Devin Nunes at TMTG has identified a need for different asset management services that cover Bitcoin and American energy solutions.
The cryptocurrency sector is expanding following U.S. authorities’ decision last year to approve spot Bitcoin ETFs. The Bitcoin ETF launched by TMTG represents a major development for digital asset adoption though it will probably not achieve success comparable to established funds.