Uber reportedly scales back European expansion ambitions across multiple markets

Earlier in 2026, Uber had revealed plans to launch Uber Eats in seven new European markets: Austria, Greece, Norway, the Czech Republic, Denmark, Finland, and Romania. The company projected these expansions would generate an additional $1 billion in gross bookings over three years.

The competitive landscape in European food delivery is brutal. Wolt, owned by DoorDash, has deep roots across Northern and Central Europe.

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