What is Airdrop in the Crypto World?

2 weeks ago 26

Promotional product distribution is a method frequently used by retail brands that want to change the consumption habits of their target audience in their favour.

Cryptokeek

The Capital

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Did you know that a similar method is frequently used in the crypto world? In the rest of our content, you can learn how to benefit from this method called airdrop in the crypto world. You can also find the opportunity to take a look at the role of airdrops in crypto asset markets, as well as details about their advantages and disadvantages.

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In the crypto world, airdrops are a marketing tactic often used by start-ups looking to promote their new blockchain projects. Within the scope of the campaign, free tokens are distributed to holders of existing crypto asset units such as Bitcoin or Ethereum. The purpose of organising these activities is to raise awareness of the project. Thus, when it is listed as an Initial Coin Offering (ICO) on an exchange, more investors are more likely to trade with this project.

Airdrop events are usually announced via the organising startup’s website, social media…

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