Bitmine invests $200 million in MrBeast’s Beast Industries to expand DeFi and financial services integration

Investment supports a new era of entertainment combining digital assets and media innovation.

Photo: Jon Kopaloff/Getty Images

Key Takeaways

• Bitmine Immersion Technologies invests $200 million in Beast Industries.
• The investment will close around January 19, 2026.

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Bitmine Immersion Technology, the world’s leading Ethereum treasury company, announced Thursday a $200 million equity investment into Beast Industries.

The partnership will focus on exploring the integration of decentralized finance (DeFi) into MrBeast’s upcoming financial services platform to bridge the gap between digital assets and the creator economy.

The deal, viewed as a significant endorsement of Beast Industries’ vision and growth potential, is set to close on January 19, 2026.

This is a developing story.

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