Comcast is splitting up its media empire. The telecom and entertainment conglomerate announced plans to spin off a bundle of NBCUniversal’s cable television networks and related digital properties into a new, independent publicly traded company.
The new entity, named Versant, will house some of the most recognizable names in cable television, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY, and Golf Channel. It will also take digital properties like Fandango and Rotten Tomatoes along for the ride. Collectively, these assets generated roughly $7 billion in revenue in the 12 months ending September 30, 2024.
What Comcast keeps, and what it doesn’t
Comcast is keeping the parts of its media portfolio it considers future-facing. That means the NBC broadcast network, the Peacock streaming service, and Bravo all stay under the Comcast umbrella, along with Sky.
The transaction is structured as a tax-free spin-off to existing Comcast shareholders. The expected timeline for completion is approximately one year from the November 20, 2024 announcement, putting the target somewhere in late 2025, pending board approval and regulatory clearances.
Mark Lazarus will serve as chairman of Versant, with Anand Kini taking on the dual role of CFO and operating chief.
What this means for investors
For Comcast shareholders, the spin-off creates a clear before-and-after moment. Before: you owned a conglomerate spanning broadband, theme parks, streaming, broadcast TV, and legacy cable networks. After: you own a more focused company centered on connectivity and growth-oriented media, plus shares in a standalone cable network operator.
The tax-free structure means shareholders won’t face an immediate tax hit on the separation. They’ll simply receive shares in Versant alongside their existing Comcast holdings.
For Versant specifically, the digital assets like Fandango and Rotten Tomatoes provide some diversification, but they’re relatively small compared to the cable network revenue base.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.

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