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- Strive purchased 789 BTC for ~$61M, increasing total holdings to over 14,500 BTC
- Company expands focus on corporate Bitcoin adoption through upcoming summit
- Institutional accumulation continues as firms treat Bitcoin as a treasury asset
Strive Inc. is leaning even further into Bitcoin, adding another 789 BTC to its balance sheet in a move that feels… deliberate, not rushed. The company paid an average of $77,890 per coin, bringing the total cost to around $61.45 million, according to CEO Matt Cole. With Bitcoin now trading slightly lower near $76,700, that stack is worth a bit less on paper, but clearly, this wasn’t about short-term price swings.
This latest buy pushes Strive’s total holdings to 14,557 BTC, now valued at roughly $1.1 billion. It’s a sizable position, and it puts the firm deeper into the growing group of public companies treating Bitcoin as a core treasury asset rather than just an experiment.
Corporate Bitcoin Adoption Moves Into Focus
At the same time, Strive isn’t just buying, it’s also trying to educate. Its subsidiary, True North, is hosting a “Bitcoin for Business” summit on May 21 in Oregon, aimed at CFOs and corporate decision-makers. The idea is simple, or at least it sounds simple, help companies understand how Bitcoin might fit into treasury strategies going forward.
According to True North CEO Jeff Walton, Bitcoin and related assets are already reshaping how businesses think about capital management. That may sound like a big claim, but when you look at the numbers, it’s not entirely far-fetched.
Institutions Continue to Accumulate Bitcoin
Publicly traded companies now hold over 1.2 million BTC combined, worth more than $93 billion. Leading the pack is Strategy, which alone controls tens of billions in Bitcoin. Though interestingly, its recent buying pace has slowed a bit, last week’s $255 million purchase was noticeably smaller compared to the $2.5 billion buy just a week earlier.
Still, the broader trend hasn’t changed. Institutions keep accumulating, even if the pace fluctuates. Strive’s latest move fits right into that pattern, steady, consistent, and clearly long-term focused.
A Diversified Balance Sheet With Crypto at the Core
Looking at Strive’s financial position, the company isn’t all-in on Bitcoin alone. As of late April, it held about $90.5 million in cash and another $50.3 million in Strategy preferred stock. But the continued expansion of its BTC holdings shows where its priorities are shifting.
This isn’t just a one-off buy either, it’s part of a broader treasury diversification strategy. Bitcoin is being treated less like a speculative bet and more like a strategic reserve asset, which, depending on who you ask, either makes perfect sense… or still feels a bit early.
Stock Performance Reflects a Mixed Reaction
As for Strive’s stock, the reaction has been a bit mixed. Shares dipped about 3% on the day, trading near $15.33, though zoom out and the picture changes. Over the past month, the stock has surged roughly 55%, even if it’s still down significantly over a six-month period.
It’s a reminder that markets don’t always move in straight lines, and neither do narratives. For now, Strive seems committed to its Bitcoin strategy, regardless of short-term fluctuations.
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